646-558-2225Give us a bit about your background, who you are and what the company is all about.
Roman: “Our story starts before even the CaaB as a brand existed. Our founders, back in the late nineties, were technologists, first ran an MSP shop themselves, and early 2000, they built their own hosting business. They always kept coming back to the MSP. The MSP is actually the one that’s closest to the real customer. To us, when we built it, we really wanted to build something practical for that MSP. There’s a ton of cloud players out there, but there isn’t really one that’s really focused on the MSP and that mattered to us because you know we always respect builders.”
What does CaaB stand for?
“It’s cloud as a business. So really the whole point is helping the MSP monetize this cloud and create margins, create that recurring revenue for themselves.”
Tell us a bit about you and your approach.
“First of all, I’m a father of 2 great kids. Many years ago, when I started first in technology sales… working with the MSP, not around the MSP, trying to solve with them and not around them. Almost 2 decades later I’m here at CaaB and that kind of stuck with me, working along with the MSP to deliver holistic solutions to the end users, because they’re the ones who actually matter.”
You don’t like the typical titles like sales director or sales leader. How does that play into your role with CaaB?
“Honestly, I look at it from a perspective of I try to lead by example with my team and our partners. I’m here to help my team, I’m here to help my partners, I’m here to help the business and, you know, lead by example, try to think strategically about some opportunities, try to help our partners win some of those deals and try to help my team grow and become the best versions of themselves day in, day out.”
You said that CaaB is the cloud provider for managed services. Explain a little bit by what you mean by that.
“We’re built for the MSP and we built around a very specific needs that the MSP has. You’ve got all these different cloud providers that they’re out there to cater to everyone’s needs, but the MSP has very specific needs and they’re different from everyone else’s. For us, that means having great margins, industry leading margins, giving our MSPs the white label capability, providing them with 24/7 support, real human, 24/7 support, tiered approaches and so on. But, most importantly, is removing the complexity of cloud. In terms of cost, there’s only one tier. It’s predictable, it’s transparent. In terms of deployment, they pick the resources they need, the amount of CPUs they need, the amount of memory, the amount of storage, and off to the races they go.”
What makes you guys different from mass providers like Microsoft, Google, or Amazon AWS?
“Well, those providers really came around to cater to the mass. We shy away from that. We know we’re not for everyone, we don’t go directly to the end user. We specifically are catered to the MSP. They’re doing it for the enterprises, they’re doing it for large scale deployments and not really doing it for that MSP that needs a partner, really a partner on their side to deliver a solution to a small, mid-sized end user client.”
If I had to come to you and say, Roman, give me one of your product offerings that is the top tier service that me as an MSP can come to you for, what would that be?
“It would be our high performance infrastructure, unlike our competition. The most important part is we only have one tier for our infrastructure and it is the best tier, and the most recent tier. Our infrastructure gets upgraded every 18 to 24 months. One of the first things that a new partner that gets to test drive our equipment and test drive our environment in… the first thing we hear from them is holy like you guys just blow it out of the water like the performance is top notch day in day out and that’s what we take pride mostly.”
What are you actually going to be demoing in your upcoming webinar with the MSPAA?
“The cloud industry is almost a trillion dollar industry. The opportunity for the MSP here is tremendous. A lot of the MSPs… shied away from cloud, they didn’t really want to touch cloud because of the complexity. What we’re going to be talking about is hey there is a huge opportunity here for the MSP not only to deliver great services to our clients but also start making recurring revenue that you know is industry leading and honestly unheard of.”
Where can people find you?
“Caab.cloud. That’s the place.”
